ELEVATING product
ELEVATING product
WITH INNOVATIVE
WITH INNOVATIVE
DESIGN SOLUTIONS
DESIGN SOLUTIONS
Senior Product Designer
Building Trust with Every Pixel
who am i
I'm Ala Eddine, a Senior product designer who combines creativity and strategy to create engaging digital experiences. With over 4+ years of experience, I've helped startups and brands turn complex problems into seamless user-centric products. I believe great design happens where empathy meets clarity, and every detail tells a story.
35+
Completed Projects
35+
Completed Projects
35+
Completed Projects
35+
Completed Projects
30+
Happy Clients
30+
Happy Clients
30+
Happy Clients
30+
Happy Clients
4+
Years of Experience
4+
Years of Experience
4+
Years of Experience
4+
Years of Experience
Process
HOW I WORK
PROJECT DISCOVERY
Every project starts with understanding your needs. I listen carefully to your goals, challenges, and vision to ensure the best approach. This step sets the foundation for a successful collaboration.
01
STRATEGY & RESEARCH
With insights gathered, I dive into user research, competitor analysis, and UX strategy. This phase helps craft a user-centered approach, ensuring your product is both functional and impactful.
02
DESIGN & PROTOTYPING
Bringing ideas to life, I create wireframes, UI mockups, and interactive prototypes. I focus on usability, aesthetics, and accessibility to ensure an intuitive experience for users.
03
ITERATION & FEEDBACK
Your input is crucial. I present the designs, gather feedback, and refine the product through iterative improvements. Collaboration ensures the final version aligns with your vision.
04
FINAL DELIVERY & LAUNCH
Once approved, the final designs are prepared for development. I ensure a smooth handoff with all necessary assets and guidelines, supporting the transition from design to reality.
05
PROJECT DISCOVERY
Every project starts with understanding your needs. I listen carefully to your goals, challenges, and vision to ensure the best approach. This step sets the foundation for a successful collaboration.
01
STRATEGY & RESEARCH
With insights gathered, I dive into user research, competitor analysis, and UX strategy. This phase helps craft a user-centered approach, ensuring your product is both functional and impactful.
02
DESIGN & PROTOTYPING
Bringing ideas to life, I create wireframes, UI mockups, and interactive prototypes. I focus on usability, aesthetics, and accessibility to ensure an intuitive experience for users.
03
ITERATION & FEEDBACK
Your input is crucial. I present the designs, gather feedback, and refine the product through iterative improvements. Collaboration ensures the final version aligns with your vision.
04
FINAL DELIVERY & LAUNCH
Once approved, the final designs are prepared for development. I ensure a smooth handoff with all necessary assets and guidelines, supporting the transition from design to reality.
05
PROJECT DISCOVERY
Every project starts with understanding your needs. I listen carefully to your goals, challenges, and vision to ensure the best approach. This step sets the foundation for a successful collaboration.
01
STRATEGY & RESEARCH
With insights gathered, I dive into user research, competitor analysis, and UX strategy. This phase helps craft a user-centered approach, ensuring your product is both functional and impactful.
02
DESIGN & PROTOTYPING
Bringing ideas to life, I create wireframes, UI mockups, and interactive prototypes. I focus on usability, aesthetics, and accessibility to ensure an intuitive experience for users.
03
ITERATION & FEEDBACK
Your input is crucial. I present the designs, gather feedback, and refine the product through iterative improvements. Collaboration ensures the final version aligns with your vision.
04
FINAL DELIVERY & LAUNCH
Once approved, the final designs are prepared for development. I ensure a smooth handoff with all necessary assets and guidelines, supporting the transition from design to reality.
05
PROJECT DISCOVERY
Every project starts with understanding your needs. I listen carefully to your goals, challenges, and vision to ensure the best approach. This step sets the foundation for a successful collaboration.
01
STRATEGY & RESEARCH
With insights gathered, I dive into user research, competitor analysis, and UX strategy. This phase helps craft a user-centered approach, ensuring your product is both functional and impactful.
02
DESIGN & PROTOTYPING
Bringing ideas to life, I create wireframes, UI mockups, and interactive prototypes. I focus on usability, aesthetics, and accessibility to ensure an intuitive experience for users.
03
ITERATION & FEEDBACK
Your input is crucial. I present the designs, gather feedback, and refine the product through iterative improvements. Collaboration ensures the final version aligns with your vision.
04
FINAL DELIVERY & LAUNCH
Once approved, the final designs are prepared for development. I ensure a smooth handoff with all necessary assets and guidelines, supporting the transition from design to reality.
05
EXCPERIENCE
MY CAREER JOURNEY
March 2025 - Present
BIGmama Technology
Product Designer (UX/UI)
Full-time
- Designed and optimized user interfaces and experiences for AI-powered products, ensuring seamless user experiences. - Conducted user research and usability testing to refine and enhance design decisions based on real user insights. - Created and maintained a cohesive design system to ensure consistency across all digital products.
March 2025 - Present
BIGmama Technology
Product Designer (UX/UI)
Full-time
- Designed and optimized user interfaces and experiences for AI-powered products, ensuring seamless user experiences. - Conducted user research and usability testing to refine and enhance design decisions based on real user insights. - Created and maintained a cohesive design system to ensure consistency across all digital products.
March 2025 - Present
BIGmama Technology
Product Designer (UX/UI)
Full-time
- Designed and optimized user interfaces and experiences for AI-powered products, ensuring seamless user experiences. - Conducted user research and usability testing to refine and enhance design decisions based on real user insights. - Created and maintained a cohesive design system to ensure consistency across all digital products.
March 2025 - Present
BIGmama Technology
Product Designer (UX/UI)
Full-time
- Designed and optimized user interfaces and experiences for AI-powered products, ensuring seamless user experiences. - Conducted user research and usability testing to refine and enhance design decisions based on real user insights. - Created and maintained a cohesive design system to ensure consistency across all digital products.
October 2024 - March 2025
Guiddini
Senior UX/UI Designer
Full-time
- Designed clear, structured user flows and detailed wireframes, mockups, and interactive prototypes to guide users through products effortlessly. - Developed a comprehensive design system encompassing color palette, typography, and components to ensure consistency across all digital platforms. - Conducting tests to ensure the products are intuitive and user-friendly, refining the design based on insights.
October 2024 - March 2025
Guiddini
Senior UX/UI Designer
Full-time
- Designed clear, structured user flows and detailed wireframes, mockups, and interactive prototypes to guide users through products effortlessly. - Developed a comprehensive design system encompassing color palette, typography, and components to ensure consistency across all digital platforms. - Conducting tests to ensure the products are intuitive and user-friendly, refining the design based on insights.
October 2024 - March 2025
Guiddini
Senior UX/UI Designer
Full-time
- Designed clear, structured user flows and detailed wireframes, mockups, and interactive prototypes to guide users through products effortlessly. - Developed a comprehensive design system encompassing color palette, typography, and components to ensure consistency across all digital platforms. - Conducting tests to ensure the products are intuitive and user-friendly, refining the design based on insights.
October 2024 - March 2025
Guiddini
Senior UX/UI Designer
Full-time
- Designed clear, structured user flows and detailed wireframes, mockups, and interactive prototypes to guide users through products effortlessly. - Developed a comprehensive design system encompassing color palette, typography, and components to ensure consistency across all digital platforms. - Conducting tests to ensure the products are intuitive and user-friendly, refining the design based on insights.
December 2024 - March 2025
Eventili
Product Designer (UX/UI)
Full-time
- Designed and implemented user-centered interfaces for an innovative event management platform, streamlining ticket booking, event creation, and attendee management. - Conducted in-depth user research and usability testing to ensure seamless experiences for event organizers and attendees, focusing on professional, business, and tech-related events. - Developed wireframes, prototypes, and high-fidelity designs that contributed to a 30% increase in user engagement during beta testing.
December 2024 - March 2025
Eventili
Product Designer (UX/UI)
Full-time
- Designed and implemented user-centered interfaces for an innovative event management platform, streamlining ticket booking, event creation, and attendee management. - Conducted in-depth user research and usability testing to ensure seamless experiences for event organizers and attendees, focusing on professional, business, and tech-related events. - Developed wireframes, prototypes, and high-fidelity designs that contributed to a 30% increase in user engagement during beta testing.
December 2024 - March 2025
Eventili
Product Designer (UX/UI)
Full-time
- Designed and implemented user-centered interfaces for an innovative event management platform, streamlining ticket booking, event creation, and attendee management. - Conducted in-depth user research and usability testing to ensure seamless experiences for event organizers and attendees, focusing on professional, business, and tech-related events. - Developed wireframes, prototypes, and high-fidelity designs that contributed to a 30% increase in user engagement during beta testing.
December 2024 - March 2025
Eventili
Product Designer (UX/UI)
Full-time
- Designed and implemented user-centered interfaces for an innovative event management platform, streamlining ticket booking, event creation, and attendee management. - Conducted in-depth user research and usability testing to ensure seamless experiences for event organizers and attendees, focusing on professional, business, and tech-related events. - Developed wireframes, prototypes, and high-fidelity designs that contributed to a 30% increase in user engagement during beta testing.
October 2024 - March 2025
Efawtara
Product Designer (UX/UI)
Full-time
- Developed wireframes, mockups, and design systems to create cohesive, user-friendly interfaces that enhance platform navigation and usability. - Conducted in-depth user research and usability testing to ensure seamless experiences for event organizers and attendees, focusing on professional, business, and tech-related events. - Improved platform accessibility by analyzing pain points and implementing design solutions aligned with user needs and experience goals. - Developed wireframes, prototypes, and high-fidelity designs that contributed to a 30% increase in user engagement during beta testing.
October 2024 - March 2025
Efawtara
Product Designer (UX/UI)
Full-time
- Developed wireframes, mockups, and design systems to create cohesive, user-friendly interfaces that enhance platform navigation and usability. - Conducted in-depth user research and usability testing to ensure seamless experiences for event organizers and attendees, focusing on professional, business, and tech-related events. - Improved platform accessibility by analyzing pain points and implementing design solutions aligned with user needs and experience goals. - Developed wireframes, prototypes, and high-fidelity designs that contributed to a 30% increase in user engagement during beta testing.
October 2024 - March 2025
Efawtara
Product Designer (UX/UI)
Full-time
- Developed wireframes, mockups, and design systems to create cohesive, user-friendly interfaces that enhance platform navigation and usability. - Conducted in-depth user research and usability testing to ensure seamless experiences for event organizers and attendees, focusing on professional, business, and tech-related events. - Improved platform accessibility by analyzing pain points and implementing design solutions aligned with user needs and experience goals. - Developed wireframes, prototypes, and high-fidelity designs that contributed to a 30% increase in user engagement during beta testing.
October 2024 - March 2025
Efawtara
Product Designer (UX/UI)
Full-time
- Developed wireframes, mockups, and design systems to create cohesive, user-friendly interfaces that enhance platform navigation and usability. - Conducted in-depth user research and usability testing to ensure seamless experiences for event organizers and attendees, focusing on professional, business, and tech-related events. - Improved platform accessibility by analyzing pain points and implementing design solutions aligned with user needs and experience goals. - Developed wireframes, prototypes, and high-fidelity designs that contributed to a 30% increase in user engagement during beta testing.
October 2024 - March 2025
AFES 2025
Sr.UX/UI Designer – Event Organizer
Full-time
- Contributed as part of the organizing team for the Algeria Fintech & E-commerce Summit 2025. - Designed event emails and redesigned the event website to enhance user experience and engagement. - Managed the SANDBOX UX, an interactive space allowing attendees to explore, test, and provide feedback on e-payment solutions in a hands-on environment.
October 2024 - March 2025
AFES 2025
Sr.UX/UI Designer – Event Organizer
Full-time
- Contributed as part of the organizing team for the Algeria Fintech & E-commerce Summit 2025. - Designed event emails and redesigned the event website to enhance user experience and engagement. - Managed the SANDBOX UX, an interactive space allowing attendees to explore, test, and provide feedback on e-payment solutions in a hands-on environment.
October 2024 - March 2025
AFES 2025
Sr.UX/UI Designer – Event Organizer
Full-time
- Contributed as part of the organizing team for the Algeria Fintech & E-commerce Summit 2025. - Designed event emails and redesigned the event website to enhance user experience and engagement. - Managed the SANDBOX UX, an interactive space allowing attendees to explore, test, and provide feedback on e-payment solutions in a hands-on environment.
October 2024 - March 2025
AFES 2025
Sr.UX/UI Designer – Event Organizer
Full-time
- Contributed as part of the organizing team for the Algeria Fintech & E-commerce Summit 2025. - Designed event emails and redesigned the event website to enhance user experience and engagement. - Managed the SANDBOX UX, an interactive space allowing attendees to explore, test, and provide feedback on e-payment solutions in a hands-on environment.
August 2024 - October 2024
Rofoofee
Lead UX/UI Designer
Freelance
- Lead the design process with a user-centric approach of a landing page & desktop app & Mobile app for an e-learning project for children. ensuring that all products and features align with customer-expected outcomes - Developed a comprehensive design system encompassing color palette, typography, and components to ensure consistency across all digital platforms, resulting in a 20% increase in user engagement metrics. - Developed detailed wireframes and interactive prototypes to streamline the page layout process, resulting in a 30% decrease in design iteration time.
August 2024 - October 2024
Rofoofee
Lead UX/UI Designer
Freelance
- Lead the design process with a user-centric approach of a landing page & desktop app & Mobile app for an e-learning project for children. ensuring that all products and features align with customer-expected outcomes - Developed a comprehensive design system encompassing color palette, typography, and components to ensure consistency across all digital platforms, resulting in a 20% increase in user engagement metrics. - Developed detailed wireframes and interactive prototypes to streamline the page layout process, resulting in a 30% decrease in design iteration time.
August 2024 - October 2024
Rofoofee
Lead UX/UI Designer
Freelance
- Lead the design process with a user-centric approach of a landing page & desktop app & Mobile app for an e-learning project for children. ensuring that all products and features align with customer-expected outcomes - Developed a comprehensive design system encompassing color palette, typography, and components to ensure consistency across all digital platforms, resulting in a 20% increase in user engagement metrics. - Developed detailed wireframes and interactive prototypes to streamline the page layout process, resulting in a 30% decrease in design iteration time.
August 2024 - October 2024
Rofoofee
UI / UX Designer
Freelance
- Lead the design process with a user-centric approach of a landing page & desktop app & Mobile app for an e-learning project for children. ensuring that all products and features align with customer-expected outcomes - Developed a comprehensive design system encompassing color palette, typography, and components to ensure consistency across all digital platforms, resulting in a 20% increase in user engagement metrics. - Developed detailed wireframes and interactive prototypes to streamline the page layout process, resulting in a 30% decrease in design iteration time.
January 2023 - October 2024
SignLingo
Co-Founder & Product Designer
Part-time
- Revamped app and website interface to optimize user experience, resulting in a 40% reduction in bounce rate and a 50% increase in average session duration within the first month of implementation. - Conducted thorough usability testing on app features, pinpointing key pain points and implementing strategic design changes resulting in a 25% reduction in onboarding time. - Led the UX/UI design for interactive sign language learning modules, making sign language more accessible and contributing to a 50% growth in user sign-ups within six months.
January 2023 - October 2024
SignLingo
Co-Founder & Product Designer
Part-time
- Revamped app and website interface to optimize user experience, resulting in a 40% reduction in bounce rate and a 50% increase in average session duration within the first month of implementation. - Conducted thorough usability testing on app features, pinpointing key pain points and implementing strategic design changes resulting in a 25% reduction in onboarding time. - Led the UX/UI design for interactive sign language learning modules, making sign language more accessible and contributing to a 50% growth in user sign-ups within six months.
January 2023 - October 2024
SignLingo
Co-Founder & Product Designer
Part-time
- Revamped app and website interface to optimize user experience, resulting in a 40% reduction in bounce rate and a 50% increase in average session duration within the first month of implementation. - Conducted thorough usability testing on app features, pinpointing key pain points and implementing strategic design changes resulting in a 25% reduction in onboarding time. - Led the UX/UI design for interactive sign language learning modules, making sign language more accessible and contributing to a 50% growth in user sign-ups within six months.
January 2023 - October 2024
SignLingo
Co-Founder & Product Designer
Part-time
- Revamped app and website interface to optimize user experience, resulting in a 40% reduction in bounce rate and a 50% increase in average session duration within the first month of implementation. - Conducted thorough usability testing on app features, pinpointing key pain points and implementing strategic design changes resulting in a 25% reduction in onboarding time. - Led the UX/UI design for interactive sign language learning modules, making sign language more accessible and contributing to a 50% growth in user sign-ups within six months.
December 2022 - October 2024
HexaFlex dev
Co-Founder & Product Designer
Full-time
- Led the design and deployment of 5+ mobile applications for Android using Flutter. A 20% average user satisfaction was achieved through rigorous user experience (UX) testing and iterative design processes. - Managed teams of 04 developers, resulting in a 40% increase in development efficiency. - Led project planning, execution, and digital marketing, successfully launching 5+ mobile apps on time and within budget
December 2022 - October 2024
HexaFlex dev
Co-Founder & Product Designer
Full-time
- Led the design and deployment of 5+ mobile applications for Android using Flutter. A 20% average user satisfaction was achieved through rigorous user experience (UX) testing and iterative design processes. - Managed teams of 04 developers, resulting in a 40% increase in development efficiency. - Led project planning, execution, and digital marketing, successfully launching 5+ mobile apps on time and within budget
December 2022 - October 2024
HexaFlex dev
Co-Founder & Product Designer
Full-time
- Led the design and deployment of 5+ mobile applications for Android using Flutter. A 20% average user satisfaction was achieved through rigorous user experience (UX) testing and iterative design processes. - Managed teams of 04 developers, resulting in a 40% increase in development efficiency. - Led project planning, execution, and digital marketing, successfully launching 5+ mobile apps on time and within budget
December 2022 - October 2024
HexaFlex dev
Co-Founder & Product Designer
Full-time
- Led the design and deployment of 5+ mobile applications for Android using Flutter. A 20% average user satisfaction was achieved through rigorous user experience (UX) testing and iterative design processes. - Managed teams of 04 developers, resulting in a 40% increase in development efficiency. - Led project planning, execution, and digital marketing, successfully launching 5+ mobile apps on time and within budget
2021 - 2024
UX/UI Designer
Freelancer
Part-time
- Led UX/UI design projects for diverse clients, delivering intuitive web and mobile interfaces tailored to client specifications. - Created wireframes, prototypes, and high-fidelity designs using Figma, ensuring seamless collaboration with development teams. - Managed multiple projects simultaneously, delivering high-quality design solutions on time and within budget constraints.
2021 - 2024
UX/UI Designer
Freelancer
Part-time
- Led UX/UI design projects for diverse clients, delivering intuitive web and mobile interfaces tailored to client specifications. - Created wireframes, prototypes, and high-fidelity designs using Figma, ensuring seamless collaboration with development teams. - Managed multiple projects simultaneously, delivering high-quality design solutions on time and within budget constraints.
2021 - 2024
UX/UI Designer
Freelancer
Part-time
- Led UX/UI design projects for diverse clients, delivering intuitive web and mobile interfaces tailored to client specifications. - Created wireframes, prototypes, and high-fidelity designs using Figma, ensuring seamless collaboration with development teams. - Managed multiple projects simultaneously, delivering high-quality design solutions on time and within budget constraints.
2021 - 2024
UX/UI Designer
Freelancer
Part-time
- Led UX/UI design projects for diverse clients, delivering intuitive web and mobile interfaces tailored to client specifications. - Created wireframes, prototypes, and high-fidelity designs using Figma, ensuring seamless collaboration with development teams. - Managed multiple projects simultaneously, delivering high-quality design solutions on time and within budget constraints.
Clients
Clients
Clients
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
eFawtara
Solaris Industry
Eventili
HEETCHPRO
BANQUE DE DEVELOPPEMENT LOCAL
AFES 2025
Fournili
Rofoofee
eFawtara
Solaris Industry
Eventili
HEETCHPRO
BANQUE DE DEVELOPPEMENT LOCAL
AFES 2025
Fournili
Rofoofee
eFawtara
HEETCHPRO
Rofoofee
Solaris Industry
BANQUE DE DEVELOPPEMENT LOCAL
eFawtara
Solaris Industry
Eventili
HEETCHPRO
BANQUE DE DEVELOPPEMENT LOCAL
AFES 2025
Fournili
Rofoofee
eFawtara
Solaris Industry
Eventili
HEETCHPRO
BANQUE DE DEVELOPPEMENT LOCAL
AFES 2025
Fournili
Rofoofee
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