Client
HEETCHPRO
Overview
I redesigned Heetch's driver webapp recharge experience to solve critical pain points in Algeria's competitive ride-hailing market. This user-centric flow addresses both driver frustrations with financial operations and business needs for increased process efficiency , creating a seamless bridge between user needs and commercial objectives.
Role
Sr. UX/UI Designer
Industry
VTC
Skills
UX/UI Design
User Flow Optimization
A/B Testing
Prototyping
Duration
4 Weeks
Detailed case study (coming soon)
The Challenge
The existing recharge process suffered from a 47% drop-off rates due to its fragmented 5-step flow. Drivers struggled with: - Repeated authentication demands. - Unclear payment confirmation. - No instant visibility of successful transactions. This friction directly impacted Heetch's working capital as drivers delayed topping up their operational funds.
The Solution
I transformed the experience through strategic UX simplification: - Consolidated Actions - Merged ID verification and amount selection into one intuitive interface, reducing cognitive load - Transparent Payment Flow - Added real-time validation and security badges to build trust during transactions - Designed dynamic receipt generation with clear next steps to confirm successful top-ups
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The Result
The new flow delivered measurable business impact: - 32% reduction in recharge abandonment - 19% increase in average top-up amounts - 28% improvement in driver satisfaction scores Most importantly, it strengthened Heetch's financial ecosystem by making wallet replenishment effortless for drivers while ensuring consistent cash flow for operations.
